Hi, I'm Todd from 23. In this
video, I'll show you some of the
essential features in your video
marketing platform and how you can easily
set it up to be a powerful tool
in your marketing tech stack. So this
is my video platform. I've already
uploaded a few videos, the player is on
brand, and some of my
videos are embedded on my website.
In power mode, I can enter my
connect library, where I've already
connected my marketing
automation tool and my Facebook pixel for
remarketing. Let's connect to
Google Analytics as well and get
the bigger picture on how my
visitors engage with my website and how my
videos perform throughout the
sales funnel. I've already connected
my Facebook account and my Twitter.
I have some videos on my YouTube account
as well, so let's get this connected with
connections to my social
account. I can both distribute my content
natively, import my videos,
and get native analytics from all the
platforms. Let's import
some videos from YouTube to see.
It's that easy. Now let me
show you how to distribute to social.
You click on a video, click on
the platform you wish to distribute
to create your post.
Schedule the post for later or
publish it immediately. It's a few
simple steps. Next, we
want to customize our video
player to be on brand. In this
example, the player has the right
color, but I would like to
use my own design play button.
In inbound, you can
configure your player and upload a custom
play button, and all
you have to do is hit save.
So I've connected my video
marketing platform to my marketing stack and
on my social account, I can
now run my video everywhere and track
all the video engagement
across platforms. I can even use
my video content in emails,
embedding the thumbnail or a gif
from my video with my
videos embedded on all my
inbound landing pages, I can
start converting my video viewers into
leads. Let me show you how in
audience you have an overview of
all unique viewers. Some are
identified via my connection to my
marketing automation
tool, others I identified via my
videos where I've placed collectors.
Collectors are an efficient way to capture
engaged viewers. The call to
action could be sign up for the
newsletter. All the data
gathered from your videos are
really useful when you, as a
marketer, want to measure the content
performance. It gives you full
attribution into your video marketing
campaigns and synchronizes
data with your marketing automation
tool. It's also super easy to set up live
landing pages and webinars
in 23. It's just a few simple
steps. So that's it. Your video marketing
platform is now set up,
integrated into your marketing tech
stack, and ready for you
to measure your video campaigns.
Thanks.